关于HungryPanda 熊猫外卖是全球领先的本地生活平台,业务涵盖在线外卖,新零售,生鲜配送和生活方式服务等,注册用户达到350万人,商家超过6万,骑手合作超过4万人。 巩固海外华人食品产业的端到端价值链,发挥效率和规模的杠杆作用。通过我们深入的商业网络和消费者数据创造商机。 我们的团队 我们是一群美食爱好者,我们渴望探索新的机遇,并热衷于为我们的生态系统中的每个人创造价值,就像我们要为客户提供优质正宗的中华美食一样。我们是一家年轻,创新,热情,和专业的公司,我们注重效率也拥抱革新。成功绝非只靠一个人的努力,团队意识是我们秉持的企业奥义,我们尊重彼此、乐于聆听、共同分享。每一份努力都将创造价值,我们用心工作,但也不忘尽情玩乐。 岗位职责: 策划并执行线下地推活动,通过线下推广方式拉取新用户,完成阶段性拉新目标 运营用户社群,制定激活策略,引导新用户首次下单或开启 App,提升新客转化率 负责兼职人员的招募、培训、排班与日常管理,确保地推团队有序高效运转 制定活动排期与执行计划,跟踪拉新数据,进行效果复盘与优化迭代 把控单客拉新成本,合理分配预算资源,持续挖掘高性价比渠道 应对活动中的突发状况(场地变更、天气、人员临时缺位等),快速制定替代方案,保障活动顺利落地 岗位要求: 有线下地推、地面营销或用户增长相关工作经验,熟悉地推执行全流程;有统筹规划落地经验者优先 具备较强的数据敏感度,能独立分析拉新指标(注册量、激活率、成本等),通过数据指导活动优化 善用 Excel / WPS / Google Sheets 等表格工具,能独立完成排期表、兼职管理表及数据统计报表的制作 有兼职团队管理经验,能高效完成招募、考勤、绩效管理等工作 信息获取能力强,善于发现新渠道与合作资源,具备较强的资源整合与谈判能力 执行力强,抗压性好,能适应不固定的外勤工作节奏;外卖、本地生活或互联网平台相关背景者加分 我们提供什么 全球性的工作环境: 自2016年于英国率先上线,HungryPanda熊猫外卖迅速成为英国中餐外卖的领军者,并先后开拓了法国、新西兰、美国、澳大利亚、加拿大等国家,在10个国家设立运营部门,旨在打造先进的海外中华美食和零售产业生态圈。 学习机会: HungryPanda拥有完善的培训体系,熊猫学院上线各个业务部门专业培训课程以及进阶培训等,帮助了解业务部门工作,更快的掌握基础技能,提升自身能力;Line Manager一对一沟通辅导。 良好的工作环境: 扁平化的组织,更便捷的交流与沟通;高学历背景团队,海外顶尖院校博士团队;每年晋升机会;定期的部门团建机会。 About HungryPanda
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